Privacy Policy

Effective Date: Oct 1, 2024

At MSMA, we are committed to protecting your privacy and ensuring the security of the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with our website and services. By accessing or using our website, you agree to the terms and conditions of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Identifiable Information (PII):

• Your name, email address, phone number, and other contact details when you inquire about our services or fill out any form.
• Billing information, including credit card details and billing address, when you engage our services.
• Professional details such as your job title, company name, and business type.

1.2 Non-Personal Identifiable Information (Non-PII):

• Browser type, IP address, and operating system.
• Website usage information, including pages viewed, time spent on our site, and referring website.
• Cookies and similar technologies to track your interaction with our site (see Section 5: Cookies).

1.3 Financial Information:

• Any financial data you provide to us, including accounting documents, tax information, and business records, will be collected and used strictly for the purpose of providing our accounting and advisory services.

2. How We Use Your Information

We use the information collected for the following purposes:

2.1 Service Delivery:

• To provide and manage our accounting, audit, tax, and legal services effectively.
• To communicate with you about your account, billing, or other service-related matters.

2.2 Improving Our Services:

• To analyze how users interact with our website and services to enhance user experience, improve our website’s functionality, and develop new services.
• To gather feedback to improve our service offerings and customer support.

2.3 Marketing and Communication:

• To send you promotional materials or information about our services, events, and updates, provided you have given consent.
• To respond to your inquiries, requests, and provide customer support.

2.4 Legal Compliance:

• To comply with legal obligations, such as reporting requirements, tax filings, and data retention regulations.
• To protect against fraud, security breaches, and illegal activities.

3. How We Share Your Information

We respect your privacy and do not sell or rent your personal information. However, we may share your data under the following circumstances:

3.1 Service Providers:

We may share your information with trusted third-party service providers who assist us in delivering our services, such as:

• Cloud storage providers
• Payment processors
• IT support and maintenance providers

These providers are bound by confidentiality agreements and are only allowed to use your data for the purposes of performing services on our behalf.

3.2 Legal Obligations:

We may disclose your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests, including:

• To protect the rights, property, or safety of MSMA, our clients, or others.
• In response to subpoenas, court orders, or legal processes.

3.3 Business Transfers:

In the event of a merger, acquisition, or sale of our business or assets, your personal information may be transferred to the new owners as part of the business transaction, subject to the same confidentiality agreements.

4. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy or as required by law. For example:

• Financial records and tax information will be retained for the legally required period (e.g., 5-7 years).
• Marketing communications will be retained until you opt out or request deletion.

Once the retention period expires, we will securely delete or anonymize your data to prevent unauthorized access or use.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and improve our website functionality. Cookies are small text files stored on your device that allow us to remember your preferences and track website usage.

5.1 Types of Cookies We Use:

• Essential Cookies: Necessary for the basic functioning of the website, such as allowing you to navigate and use features like secure areas.
• Performance Cookies: Used to collect information about how visitors use our site, helping us understand which pages are most popular and how we can improve our content.
• Functional Cookies: Used to remember your preferences and choices, such as language settings.

5.2 Managing Cookies:

You can control cookie settings through your browser preferences. However, disabling cookies may affect your ability to use certain features of our website.

6. Your Data Protection Rights

You have certain rights regarding your personal information, including:

6.1 Right to Access:

You can request a copy of the personal data we hold about you.

6.2 Right to Rectification:

You can request that we correct any inaccuracies or incomplete information in your personal data.

6.3 Right to Erasure:

You can request that we delete your personal data, provided that we are not required by law to retain it.

6.4 Right to Restrict Processing:

You can request that we limit the processing of your personal data in certain situations, such as if the data is inaccurate or processed unlawfully.

6.5 Right to Data Portability:

You can request a copy of your data in a structured, machine-readable format, and transfer it to another service provider.

6.6 Right to Withdraw Consent:

You can withdraw consent for data processing at any time by contacting us, especially in cases where your data is used for marketing purposes.

7. Data Security

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure encryption of sensitive data.
• Regular security audits and vulnerability assessments.
• Access controls to ensure that only authorized personnel can access your data.

While we strive to protect your data, please understand that no method of transmission over the internet or electronic storage is entirely secure. As such, we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not controlled by MSMA. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any external sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services or privacy practices. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

MSMA
Email: [email protected]
Phone: +63 917 862 3846
Tel.:(032) 427 0762
Main Address: Unit 1719 BPI Corporate Center Building,
Archbishop Reyes Ave, Cebu City,

For more information about your data privacy rights in the Philippines, you may visit the National Privacy Commission.